There are 100 million hours of video content watched every day on Facebook alone In 2018, video will account for over 70% of all consumer internet traffic, leafing through a swathe of statistics on the subject, we are hard pressed to find any indicator that doesn’t suggest rapid growth!
Video is without a doubt the continued rising star in the marketing world and marketers who fail to incorporate videos into their content marketing strategy may be overlooking a direct channel to customers.
Video content is becoming an increasingly important element of the marketing mix and as such, a budget should be allocated within the marketing operations support programme to fund video activity. Online video is quickly becoming a key means for people to satisfy their information and entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at their peril. Do you really want to get left behind?
The Power Of Video
When it comes to potential reach, video is unrivalled, YouTube receives more than one billion unique visitors every month and consumers are spending more time with online media content than they are with traditional forms of media, as digital usage now accounts for 57% of daily media time globally.
One in three Britons view at least one online video a week – that’s a weekly audience of more than 20 million people in the UK alone! People like being able to relax and enjoy content passively – they don’t have to go anywhere, interact with anyone or even read anything to consume a video. They can just sit back and let the information come to them.