The launch of new business, Scott’s of Southend Garden Centre on the site of an old nursery required a full social media set up and launch.
On meeting with the new owners, visiting the site and with a little online research, it quickly became apparent that the old nursery didn’t have the best reputation and was rather tired with little online presence – none of which was positive or attractive to new customers.
We quickly set up a Facebook and Instagram account for the new Garden Centre. The Facebook page is designed to attract the largely older demographic who are interested in gardening – 62% of online Seniors aged 65+ are on Facebook and 72% are between age 50-64.
The Instagram page was utilised purely because of the subject matter – gardens, flowers, plants and outdoors is attractive to the Instagram community. This platform is also very easy for the staff at Scott’s to use and update as they work. If they spot a beautiful bloom then it is easy for them to take a snap and update the feed with a powerful and evocative image that will help to attract customers and show what stock they have available.
The pages are up and already working well for the new Garden Centre. Both pages were instrumental in promoting Scott’s first promotion and helped to successfully sell 10,000 plants across 10 days.
Following setup and an initial 3 month launch the pages have been handed over to the team at Scott’s with instructions, pointers and a general guide of how they can continue to make social media work for them. Plus, we are always here to support them when needed.