Case Studies

Essex Animal Feeds – BedSoft and HaySoft Campaign

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Brief
Increase the awareness of existing BedSoft and HaySoft product range whilst also promoting new products using effective advertising and marketing campaigns.

Process
Several adverts designed. A strategic public relations and marketing campaign implemented. Print adverts in prime positions within various equestrian titles. Products promoted across social media. Substantial editorial coverage also secured with products regularly appearing in feed and bedding features in various publications.

Results
The effective campaign saw BedSoft and HaySoft promoted across a wide range of equestrian print titles. Extensive editorial coverage gained throughout new product articles, editorial, news stories, tried & tested’s, product profiles and reviews. The campaign was so successful, sales and tonnage increased and several new products were added to the range. Following this fantastic success, Essex Animal Feeds established successful relationships with several International riders resulting in sponsorship.

Services
Product Launch
Press Coverage
Product Placement
Public Relations
Media Buying (Advert Booking)
Advert Design
Social Media
Sponsorship with top International riders set up and maintained

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