Chambers and The Fruitery will be revealing an exciting new launch at this year’s Fruit Logistica, as The Fruitery announces its decision to expand its business to include the supply of fresh fruit and branded medley pots for the foodservice, retail and culinary trade sectors, alongside the original white-label offering.
Last year Chambers – which enjoys a strong heritage as a grower whose innovative business model enables customers to access soft fruit direct from the grower resulting in a shelf life extension of two days – became the UK’s only specialist fruit grower to launch its own prepared fruit facility, The Fruitery. Created in response to the growing demand for a healthy snacking option within the buoyant take home and on the go markets, The Fruitery accesses the same premium fresh fruit grown by Chambers (either in the UK or at one of its partner farms located in countries around the world) to create a range of berry medley pots. The extended shelf life, as well as reduced food miles and 100% traceability and provenance, have proved popular within the foodservice and food retailer sectors, where The Fruitery has previously provided a white label product.
The launch of a branded berry medley offering represents another first for The Fruitery, as it will be the first branded prepared berry product to hit the market, providing consumers with a unique fresh berry medley choice in line with current healthy eating guidance. In addition, the move towards the supply of fresh fruit under The Fruitery brand enables the business to service the needs of the discerning culinary trade who, while acknowledging the benefits of The Fruitery’s current catering pack and the extended shelf life, are more interested in buying larger volumes of fruit in a fresh rather than prepared format.
Commenting on The Fruitery’s new plans, Commercial Director James Miller says, “The Chambers business model is based on four key pillars, growing, packing, importing and prepared, all of this is underpinned by an ongoing commitment to innovation and tracking current and future market opportunities. The Fruitery has been well received within the industry and our advantageous reduced supply chain timeline, £2m investment in the high care facility, BRC accreditation and ability to provide a seamless year-round supply of berries direct from the grower resonates favourably with our customers. We are now keen to pursue wider distribution channels for the product including culinary professionals with whom we have already started a seeding programme via the renowned Westminster Kingsway college in London. We believe that The Fruitery can operate successfully as a proprietary brand, alongside the existing white label business, leveraging the successful supply chain model pioneered by Chambers.”
Chambers and The Fruitery will be in Hall 8.2 stand A-03 at Fruit Logistica.
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<Press Release distributed by Fox Red Media on 10 Jan 2020>