Case Studies

Baleno – Country Clothing

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Customer Profile:
Baleno has have been protecting countryside enthusiasts in the most demanding environments for over fifty years. Baleno is part of Sioen Apparel and its headquarters have been in Belgium since 1960.

The Fox Red Media team have been looking after Baleno’s UK PR and marketing since 2016, and in this time the company has seen a tremendous advance in its brand exposure and presence within the UK market.

Thomas Devos, Baleno Brand Manager: “We have been receiving demands from new contacts to see a salesman and to open a Baleno account. We’ve also had a good flow of newly interested people during BETA. This is why we do PR in the first place!”


The Fox Red Media team are responsible for all the PR, promotions, social media and marketing in the UK for Baleno. To support the UK Sales Team and offer better resources to retailers and the media the FRM team came up with the idea of setting up a Baleno PR blog website. The website has all the resources that distributors, retailers and the sales team may need, from latest coverage and activity reports to easy access to images, logos and catalogues.



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